Demand in healthcare begins with actionable insights—the kind that dig deeper than traditional planning data to understand how and why people interact with the system. Women, who drive 80% of healthcare decisions, often bear disproportionate emotional and logistical burdens for their families and communities.
Rethinking demand through this lens isn’t just smart strategy; it’s a step toward health equity, addressing the outsized toll healthcare takes on women’s time.
𝟭. 𝗪𝗼𝗺𝗲𝗻 𝗮𝘀 𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲’𝘀 𝗣𝗿𝗶𝗺𝗮𝗿𝘆 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀
Women’s decisions shape healthcare. Designing around their needs drives innovation and yields trust:
- Integrated Care Options: Streamlining services like mammograms and pap smears into a single visit.
- Addressing Chronic Needs: Creating tailored pathways for menopause, endometriosis, and headaches.
- Whole-Person Programs: Loyalty-driven services in mental health, nutrition, and sleep care.
- Women-Forward Employee Health Plans: Aligning benefits to support women workers and gain insights to better serve them as caregivers and patients.
By addressing these gaps, healthcare organizations build loyalty and trust with their most critical consumers.
𝟮. 𝗔 𝗠𝗮𝘁𝘁𝗲𝗿 𝗼𝗳 𝗧𝗶𝗺𝗲: 𝗪𝗼𝗺𝗲𝗻’𝘀 𝗠𝗼𝘀𝘁 𝗟𝗶𝗺𝗶𝘁𝗲𝗱 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲
At Csuite Growth Advisors, we use the #TimeValueModel to measure innovation’s impact:
- 𝗧𝗶𝗺𝗲 𝗪𝗶𝘁𝗵: Improving the quality of patient-clinician interactions.
- 𝗧𝗶𝗺𝗲 𝗪𝗮𝗶𝘁𝗶𝗻𝗴: Reducing delays for patients and staff.
- 𝗧𝗶𝗺𝗲 𝗕𝗮𝗰𝗸: Eliminating redundant steps, such as requiring in-person visits for routine prescriptions.
When healthcare respects women’s time, it improves access, builds trust, and leads to better outcomes.
𝟯. 𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 𝗮𝘀 𝗮 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀
Healthcare isn’t just about diagnosis and treatment-it’s about information and relationships.
The best innovations answer two questions:
A. Does it improve the quality and actionability of information patients receive?
B. Does it strengthen relationships with our patients and consumers?
By turning insights into wisdom, healthcare systems create trust, loyalty, and competitive advantage.
𝗧𝗵𝗲 𝗣𝗮𝘁𝗵 𝗙𝗼𝗿𝘄𝗮𝗿𝗱
To rethink demand, start with women. Address their needs, respect their time, and prioritize relationships and information.
1. Map Engagement Dynamics: Identify where women interact—or disengage—with your system.
2. Reimagine Time: Use the TimeValueModel to streamline and strengthen the patient journey.
3. Empower Through Relationships: Build solutions that deepen trust and improve access.
𝗙𝗶𝗻𝗮𝗹 𝗧𝗵𝗼𝘂𝗴𝗵𝘁
Rethinking demand isn’t just about growth—it’s about designing systems that are equitable, efficient, and attuned to women’s needs. Addressing these burdens benefits everyone.
